There is no doubt that the easiest way to win new business is from customer referrals. A referral from a happy customer gives you an ‘in’ with someone new and this means you likely gain a new customer at little to no expense

Have you ever walked around your workplace and gotten that sinking feeling that something is just not right? It’s that sense that, even though your employees are at their desks and work is getting done, there’s no excitement in the air.

So, how does a company like yours develop a mob of fanatic evangelists who love nothing more than to tell a friend about how amazing you are?

It doesn’t matter what business you’re in -- you’re full of expertise. That’s why you’re still in business. So, share that expertise and show the world you’re a credible, accessible partner.

When you share your story, there’s something to grab onto -- and that same force is what drives clients and customers to buy and come back for more.

Every hiring approach can benefit from a bit of experimentation, and these four strategies will put you in contact with great talent who you otherwise might miss.