Discover the Experts behind Dinsmore Steele, the nation’s largest and most trusted PEO Broker.
With decades of hands-on PEO experience and a proven track record of partnering with over 3,800 businesses, we’re here to share everything you need to know about Professional Employer Organizations.
Once Upon a Time.
In 2010, Rodney Steele created Dinsmore/Steele to create an unbiased and efficient way for people to shop, compare, choose, and negotiate with Professional Employer Organizations (PEOs).
Our mission has always been to educate business owners on PEO, use technology to simplify the quoting process and offer our expertise in the finer points of PEO - while creating a competitive environment that benefits you.
Barbara Pailley joined us in 2016 and, as an industry veteran, brought a depth of knowledge, streamlined our operations,
and built a world-class team to support our clients, partners, and providers. Prior to joining us, Barbara was a partner in a successful PEO, so she has a unique perspective, having been on both sides.
Cassandra Anderson joined us in 2023. For over a decade, Cassandra has consistently ranked among the top 1% of Professional Employer Organization (PEO) industry performers, earning her the epithet 'PEO Queen'’.
Few, if any, are more knowledgeable about the inner workings of PEOs than Cassandra.
Her role entails liaising with our clients to ascertain the PEO most suited to their specific requirements and budget and facilitating a seamless transition to the PEO they ultimately choose through our platform.
Our staff has over 75+ years of combined experience in PEO.
We are a licensed health insurance brokerage, so we know health insurance inside and out and Workers’ Compensation.
Fast-forward, and times have changed. PEO has come a long way since then, and so have we.
We are now the largest PEO Brokerage in the United States.
Our global portfolio of over 400 PEO partners makes us the natural choice as your PEO broker.
Our Team
Rodney Steele
CEO/Managing Partner
Barbara Pailley
SVP/Operations
Cassandra Anderson
SVP/Sales & Revenue
What We Do
In a nutshell, we make your life easier.
We make a long, paperwork-heavy series of proposals and sales pitches and eliminate it.
You have an initial call with us to understand your needs and wants.
Send us a few documents, and we will gather the most competitive PEO quotes and put together a bottom-line-driven proposal comparing your current efforts.
You have an unfair advantage when you work with us because, for the last 14 years, we have helped thousands of companies find the right Professional Employer Organization for their needs, helping companies using a PEO save millions and stay with their PEO.
Why We Do This
Small business is the lifeblood of the economy; being able to help you focus on your business, grow,
create jobs, and prosper is our why.
Large corporations have much help, leverage, and people to ensure they always get the best deal.
While we can’t change that, we can ensure our clients get the best deal on their PEO, health insurance, workers’ compensation, HR, and payroll.
