With tons of new business books coming out each day and a million new articles and blog entries every time we open our browser, how can we possibly keep up?

An organization that communicates well positions itself to grow, while one that struggles to share information easily, effectively, and efficiently crumbles slowly.

Persuasion, on its surface, might sound selfish. But is it getting people to do what you want them to do? Or is it actually helping other people do what they want themselves to do, or what they know they should do?

Business is, at its core, a social activity. One party provides something that the other wants, and through a dance of implicit and explicit negotiation, the other party accepts -- or not. It’s a voluntary exchange built on the communication of needs.

Dinsmore Steele focuses on people. We help businesses large and small find exactly the right fit with a professional employer organization. From HR to customer relationships to parents and children, people communicate. It’s at the heart of everything we do.

In business, some degree of friendship is the root of most successful interactions. From pleasant dealings with clients/customers to taking a legitimate interest in your employees’ lives, everything runs a bit more smoothly when an element of friendship permeates the exchange.