The Strategic PEO Advisory™
There Is Only One.
Dinsmore Steele created Strategic PEO Advisory™ to give companies independent advice across the entire PEO relationship. Choose. Benchmark. Manage. Leave.
Since 2010 · 21,000+ companies reviewed · 8,100+ clients
Built for a Market Without Accountability Independent Oversight in a Space That Had None
Dinsmore Steele was founded in 2010 after recognizing a problem in the PEO market, companies had plenty of help choosing a PEO, but very little independent advice about what happened after.
Pricing changed. Benefits changed. Service changed. Businesses changed. Yet most PEO relationships continued year after year without an independent review.
The market evolved. Accountability did not.
So we built something different: an advisory firm designed to help companies make better PEO decisions before, during, and after selection.
Alignment before comparison. Oversight after the decision.
WHY INDEPENDENCE MATTERS
Independent Perspective. Before a PEO Decision Is Made.
The right PEO decision isn't always to change PEOs.
We independently evaluate what you have today, benchmark it against the market, and determine whether the better decision is to stay, renegotiate, switch, or leave the PEO model entirely.
When a client moves to a new PEO, Dinsmore Steele is compensated by the new provider.
The recommendation comes first.
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Independent Advice
YOUR INTERESTS FIRST
We evaluate staying and changing, not just which PEO to choose.
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Renewal Discipline
BEFORE EVERY RENEWAL
Governance applied before contract reset, not after margin compression.
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Lifecycle Alignment
BEYOND THE PLACEMENT
Stay aligned as your business, workforce, and PEO relationship change over time.
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Decision Accountability
CLARITY BEFORE ACTION
Choose, stay, renegotiate, switch, or leave with the information to make an educated decision.
HOW WE THINK
The PEO Decision Is a Business Decision.
A PEO affects far more than HR. It touches your costs, benefits, risk, technology, compliance, employee experience, and ability to grow.
That's why we don't evaluate PEOs in isolation. We look at how the entire relationship fits the business, today and as it changes.
The right PEO isn't simply the one you choose. It's the one that keeps making sense.
The right PEO isn't simply the one you choose. It's the one that keeps making sense.
Experience you can measure.
the team
Advisors Structured for Governance
Our expertise spans the entire PEO relationship, from pricing, underwriting, benefits, workers’ compensation, payroll, service, technology, contracts, renewals, and implementation.
But expertise is only part of what makes us different. We understand the market. We know how PEOs price, where they fit, how relationships change over time, and when staying, renegotiating, switching, or leaving makes sense.
That perspective allows us to help companies make educated PEO decisions from selection through renewal and beyond.
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Founder and CEO
Rodney Steele
Rodney founded Dinsmore Steele in 2010 with a clear vision: to provide business owners with an unbiased, streamlined way to evaluate, compare, and negotiate with Professional Employer Organizations (PEOs). He made the PEO selection process clearer, smarter, and more transparent.
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Managing Partner
Barbara Pailley
Barbara has been part of Dinsmore Steele since 2016, bringing with her a wealth of industry experience . An industry veteran, she quickly streamlined operations and helped shape a world-class team to better support clients, partners, and providers.
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Chief Revenue Officer
Matt Peterson
Matt Peterson serves as Chief Revenue Officer at Dinsmore Steele, where he leads the firm’s revenue strategy, sales organization, strategic partnerships, and the expansion of Dinsmore Steele’s market presence, building the revenue engine that supports continued growth.
Clarity. Discipline. Control.
Working with Dinsmore Steele means:
Executive-level conversation, not vendor sales.
Clear written governance recommendations.
Renewal timing discipline and leverage preservation.
Structural correction before issues surface in diligence.
Continuity beyond initial placement.
No theatrics. No spreadsheet handoffs. No transactional matchmaking.
- Direct, expert-led guidance
- Clear next steps and timelines
- Negotiation support and follow-through
- Proactive support as your business changes
