Dinsmore Steele is an independent Strategic PEO Advisory™ serving growth-stage companies and private equity portfolios. We govern PEO pricing, contract structure, renewal discipline, and workforce alignment — protecting margin and enterprise value across the lifecycle of the decision.
Independent. Advisor-led. Built for executive decision-makers.
Built for a Market Without Accountability
Independent Oversight in a Space That Had None
Independent Oversight
in a Provider-Controlled Market
Most PEO relationships are governed either by the provider or by intermediaries compensated by it. We operate independently of carrier incentives, platform quotas, and placement economics. Our role is not to sell a PEO. It is to protect the decision.
Recommendations based on structural fit and leverage — not commission structures.
Governance applied before contract reset, not after margin compression.
Oversight from diligence through renewal cycles to exit.
Clear, written recommendations built for executive and board-level review.
Workforce Infrastructure
is a Capital Decision
PEO structures influence EBITDA, risk allocation, compliance exposure, and integration velocity. Small and mid-market companies deserve the same governance discipline applied by enterprise procurement teams — without building internal bureaucracy. Governed properly, a PEO becomes stable infrastructure. Left unreviewed, it becomes recurring drag.
Advisors Structured
for Governance
Our team combines expertise in PEO underwriting, workers’ compensation risk, benefits architecture, payroll tax exposure, and contract negotiation. More importantly, we operate at the executive level — where renewal timing, capital events, and leverage windows matter.
In 2010, Rodney founded Dinsmore Steele with a clear vision: to give business owners an unbiased, efficient way to shop, compare, and negotiate with Professional Employer Organizations (PEOs).
As CEO, he has spent the last 16 years redefining how companies build HR infrastructure—not by selling vendors, but by engineering smarter PEO strategies that protect margins and fuel growth.
Barbara has been part of Dinsmore Steele since 2016, bringing with her a wealth of industry experience and a knack for building high-performing teams. An industry veteran, she quickly streamlined operations..
and helped shape a world-class team to better support clients, partners, and providers. What makes Barbara’s perspective especially unique is her background as a former partner in a successful PEO—giving her firsthand experience on both sides of the table and a deep understanding of what it takes to deliver real value.
Jennifer Rivera serves as Controller at Dinsmore Steele, where she oversees financial operations, accounting processes, and internal controls, helping drive the firm’s PEO advisory initiatives.
She focuses on ensuring accurate financial reporting, streamlined operations, and effective financial oversight, enabling the firm to deliver objective, data-driven guidance to clients evaluating and optimizing their PEO relationships.
Throughout her career, Jennifer has held CFO-level roles and developed high-level finance expertise while managing accounting and finance functions across professional services, technology, and multi-entity organizations. She has led financial close processes, implemented scalable accounting systems, and supported strategic decision-making with clear, actionable financial insights. Her approach emphasizes process discipline, operational efficiency, and financial transparency.
At Dinsmore Steele, Jennifer works closely with the executive team to enhance and streamline internal processes and, more importantly, to deliver exceptional operational and financial support for the firm’s external clients. Known for her commitment to high-quality results, Jennifer collaborates with leadership and client service teams to ensure the firm maintains accurate reporting, robust financial processes, and sustainable growth. She is dedicated to supporting Dinsmore Steele’s mission of helping clients improve cost, performance, and long-term outcomes through reliable, well-managed financial operations.
Clarity. Discipline. Control.
Working with Dinsmore Steele means: Executive-level conversation, not vendor sales. Clear written governance recommendations. Renewal timing discipline and leverage preservation. Structural correction before issues surface in diligence. Continuity beyond initial placement. No theatrics. No spreadsheet handoffs. No transactional matchmaking.
Your PEO is a Capital Decision.
Manage It Like One.
Independent of provider bias. Structured for long-term accountability.
