Top 5 Professional Employer Organizations in New York
Each PEO offers excellent Human Resource services, payroll services, and employee benefits programs, but a few things about each stand out above the rest. A Professional Employer Organization (PEO Company) can make almost all of your HR headaches disappear while giving you access to premium benefits and insurance plans for drastically less than you could find on the open market.
Specifically, these PEOs handle the nitty-gritty, like the Workers’ Compensation Insurance Administration, providing New York Workers’ Compensation insurance coverage for your employees. They manage your company payroll and ensure compliance with New York employment-related taxes and tax administration. Additionally, they take care of unemployment claims and work diligently to ensure the claims paid are valid under New York laws.
Health benefits are not left out, as they help you obtain and administer a health insurance plan that is both affordable and effective for your group of employees in New York and other required areas. They also review PEO benefit plans in New York to ensure you get the best possible deal. Furthermore, these organizations ensure that your company uses best practices when hiring, firing, and managing your New York based employees, safeguarding HR regulatory compliance.
New York is a funny state; despite being bigger than most, it’s defined by a small 13-mile strip of land at its edge. Even if you’re based out of Albany or one of the other sizable cities in the area, chances are your work and employees will be affected by the Big Apple – and so will their expectations for salaries and benefits. What’s more, the primary reason so much talent is to be found in New York is the employee-friendly nature of the state – high benefits and other forms of non-monetary compensation abound, in addition to versatile HR backbones that make an employee’s life easier.
Their gain doesn’t have to be your loss, though – nor does “employee-friendly” have to mean “employer-hating.” A Professional Employer Organization (PEO Company) can make almost all of the HR headaches disappear while giving you access to premium benefits and insurance plans for drastically less than you could find on the open market.
So, without further ado: for businesses in the Empire States, who are the best PEOs?
Each PEO offers excellent Human Resource services, payroll services, and employee benefits programs, but a few things about each stand out above the rest. A Professional Employer Organization (PEO Company) can make almost all the HR headaches disappear while giving you access to premium benefits and insurance plans for drastically less than you could find on the open market.
Specifically, these PEOs handle the nitty-gritty, like the Workers’ Compensation Insurance Administration, providing New York Workers’ Compensation insurance coverage for your employees. They manage your company payroll and ensure compliance with New York employment-related taxes and tax administration. Additionally, they take care of unemployment claims and work diligently to ensure the claims paid are valid under New York laws.
Health benefits are not left out, as they help you obtain and administer a health insurance plan that is both affordable and effective for your group of employees in New York and other required areas. They also review PEO benefit plans in New York to ensure you get the best possible deal.
Furthermore, these organizations ensure that your company uses best practices when hiring, firing, and managing your New York-based employees, safeguarding HR regulatory compliance.
New York is a funny state; despite being bigger than most, it’s defined by a small 13-mile strip of land at its edge. Even if you’re based out of Albany or one of the other sizable cities in the area, chances are your work and employees will be affected by the Big Apple – and so will their expectations for salaries and benefits. The primary reason so much talent is to be found in New York is the employee-friendly nature of the state – high benefits and other forms of non-monetary compensation abound, in addition to versatile HR backbones that make an employee’s life easier.
This enhanced narrative captures the specific services offered by New York PEOs and paints a broader picture of the cultural and economic landscape, making it more relatable and relevant to businesses operating within or considering entering the New York market.
Each offers excellent Human Resource services, payroll services, and employee benefits programs,
but a few things stand out.
Please note that this is not a ranked list because PEOs specialize in different client types.
Finding out which one best suits your needs is as simple as answering a few questions.
Year founded: 1998
Health Insurance Carriers: United Healthcare and Aetna
Good for firms that like clear-cut cost management and locally-minded service options.
Prestige’s differentiating factor is that it’s one of the few firms that clearly discloses its admin fees—i.e., profit—to all clients beginning a PEO relationship through us. While Dinsmore/Steele does this for all clients, it’s nice to work with a PEO service that maintains that clarity.
This trust makes for an excellent long-term relationship, and Prestige offers plenty of excellent HR solutions and benefits plans to justify that. Prestige is an excellent choice for Financial Services companies –
like Hedge Funds and Private Equity Firms.
Year founded: 2004
Health Insurance Carriers: Aetna, BCBS, and Kaiser
Top choice for a national PEO with numerous options and good tech.
VensureHR offers HR professionals a cloud-based approach to addressing any HR needs. The company offers human resource management tools, such as HR software, HRIS, HR outsourcing, and human capital management. It also provides HR planning advice according to users’ business needs.
VensureHR provides payroll administration, employee benefits, risk and compliance, recruiting, and PEO services. Vensure offers companies in NY access to Blue Cross Blue Shield national health insurance plans.
Year founded: 2012
Health Insurance Carriers: Aetna, UHC, and Kaiser
Best known for its modern style and intuitive software.
As its more modern name would suggest, Justworks is a fresh newcomer to the field, but don’t let their age fool you. In addition to the expected services and benefits programs, Justworks offers a versatile proprietary software solution for managing employees and HR details that is refreshing and modern.
Thanks to their software, their approach to HR is a bit more hands-off than other full-service PEOs, but the savings and increased control are preferable for some entrepreneurs. And they’ll gladly step in and provide support if you need it.
Year founded: 1997
Health Insurance Carrier: Aetna and BCBS
Best known among PEOs for being the first to reach out specifically to small businesses.
Founded by a small business owner after he grew frustrated by how difficult it was for non-heavyweights to get quality HR and benefits, Extensis has grown into a national group with plenty of resources. Despite their success, they’ve never forgotten their roots. Clients enjoy personalized service invested in their unique situation while accessing a “Fortune 500” level of benefits and resources.
Year founded: 2001
Health Insurance Carriers: Blue Cross Blue Shield, UHC, and Cigna
It offers one of the most comprehensive benefits options due to its numerous relationships with insurance carriers.
As seen above, ABO carved out a niche through numerous insurance carrier connections. As a member, you can access a diverse group of far-reaching benefits programs should business take you out of New York, and you’re certain to find something that meets your ideal price points and benefits requirements.
A New York Professional Employer Organization (PEO) supports businesses in various operational aspects.
Here’s how they assist:
Workers’ Compensation Insurance: A PEO helps secure workers’ compensation coverage for employees, ensuring protection against workplace accidents. They handle your audits and administration and ensure your workers’ compensation codes are correct. This coverage fulfills legal requirements, safeguards employees, and promotes a safer work environment.
Payroll Tax and Unemployment Administration: Navigating payroll and tax responsibilities can be complex. A PEO simplifies this by managing payroll processes and maintaining compliance with relevant New York tax laws. They handle unemployment claims and scrutinize them to confirm their legitimacy, ensuring that only valid claims are processed.
Health Benefits: Another critical service PEOs offer is securing comprehensive and cost-effective health benefits. They work with businesses to find and manage suitable health insurance plans, thus ensuring that both employer and employee needs are met affordably and efficiently.
HR Regulatory Compliance: From hiring to termination processes, a PEO ensures that a business adheres to the best HR practices and complies with all regulatory requirements. This mitigates risks and enhances operational efficiency by keeping the company updated with the latest HR compliance standards.
In essence, partnering with a PEO in New York helps streamline these complex aspects of business management, enabling businesses to focus more on growth and less on backend operations.
The New York PEO—Professional Employer Organization Directory is a comprehensive resource for businesses seeking specialized PEO services in New York. Its primary goal is to facilitate companies’ finding well-matched PEOs by providing competitive proposals that align with specific business needs.
This resource-rich directory not only simplifies the selection process through detailed insights into various factors like service range, compliance with regulations, and reputation but also includes updates and pertinent information on the PEO landscape in New York.
When considering a PEO in New York, it’s not just about finding a good deal; it’s about finding the right fit for your company’s specific needs. The only way to get the best deal on a PEO is to use a broker like Dinsmore Steele, who can cut through the fluff to find you the best PEO for your needs at the absolute best price. Let’s see what we can do for you.
Selecting the ideal PEO involves looking beyond just cost. You need to consider critical aspects such as:
Workers’ Compensation Classifications (Work Comp): Different PEOs have varied capabilities in covering specific workers’ compensation classifications under their insurance policies. It’s crucial to ensure that your type of worker is adequately covered.
Size—Employee Count: Each PEO has its minimum and maximum client size requirements. Whether based on payroll amounts or employee counts, the right PEO should match your company’s size.
Services Offering: From payroll processing to human resources support, including job costing reporting and applicant drug testing, the PEO should offer services that streamline and enhance your business operations.
Health Insurance and Ancillary Benefits: Health plan offerings can vary significantly from one PEO to another. From HMOs to PPOs, finding a PEO that provides affordable and effective health plans for your company is essential.
Reputation and Accreditation: Lastly, checking a PEO’s background and integrity is non-negotiable. Ensuring the PEO has a solid reputation and reliable references can safeguard your company against future complications. The PEO should also be an IRS-Certified PEO (CPEO), part of NAPEO and possibly ESAC.
Using a PEO Broker like Dinsmore Steele helps simplify these considerations. They focus on matching you with PEOs that meet these criteria and offer the best value for your investment. Let’s ensure that every aspect of your PEO selection is tailored to your business’s unique needs and goals.
Over the last decade-plus, we have helped thousands of companies nationwide find the perfect Professional Employer Organization. We are located in New York and have first-hand experience with the best PEOs for various companies at every stage of life.
Dinsmore Steele can significantly enhance how companies manage various vital operations. For Workers’ Compensation Insurance, a PEO can secure employee coverage, ensuring companies meet the legal requirements to protect their workforce in the event of workplace injuries.
In the Payroll Tax and Unemployment Administration realm, the PEO can efficiently manage company payroll processes, adhere to New York’s employment-related tax regulations, and handle unemployment claims. This management helps ascertain that only legitimate claims are compensated, safeguarding business resources.
Regarding Health Benefits, a New York PEO can assist companies in navigating the complex process of choosing and administering a cost-effective and suitable health insurance plan for their employees. This involves evaluating various benefit plans available in New York that align with the company’s and its employees’ needs.
In HR Regulatory Compliance, the PEO ensures that companies follow best practices in the employment lifecycle—including hiring, firing, and ongoing employee management—thus maintaining compliance with New York state laws and regulations. This helps companies avoid legal pitfalls and fosters a stable, compliant working environment. Overall, with the support of a PEO and Dinsmore Steele, businesses can enhance operational efficiencies, remain compliant with state regulations, and provide essential benefits, allowing them to focus more on core business activities.
By using Dinsmore Steele’s services, companies can obtain targeted and competitive proposals from various Professional Employer Organizations (PEOs) operating in New York. Dinsmore Steele assists businesses by simplifying the process of gathering proposals from licensed PEOs that operate across multiple states, including major cities like New York City, Brooklyn, Rochester, Buffalo, and Albany.
The process begins when a company submits its requirements through our Request for Proposal (RFP) system. Dinsmore Steele then matches these requirements with the best-suited PEO options, ensuring companies receive proposals tailored to their needs and offer competitive pricing.
The only way to get the best deal on a PEO is to use a PEO Broker like Dinsmore Steele, who can cut through the fluff to find you the best PEO for your needs at the absolute best price.
Director of Broker Sales & Strategy
Chad serves as the Director of Broker Sales & Strategy at Dinsmore Steele, where he leads the broker channel with a clear focus: delivering unmatched support, strategy, and results for our partners and their clients. With a strong commitment to responsiveness and transparency, Chad ensures every broker partner has the guidance, tools, and insights needed to navigate the PEO landscape with confidence. He excels at simplifying complex decisions, strengthening relationships, and aligning solutions that put the client’s best interest at the center.
Whether he’s shaping growth strategy, optimizing partner workflows, or advising on PEO fit, Chad brings both strategic clarity and hands-on follow-through — always grounded in his belief that great brokerage relationships are earned through consistency, honesty, and meaningful impact.
Outside of work, Chad’s world revolves around his family. He takes pride in being a dedicated husband and father, and one of his greatest joys has been coaching his kids throughout the years—from their early seasons to where they are today. Whether on the field or in business, Chad brings the same energy, patience, and commitment to helping people succeed.
Senior PEO Advisor
Alicia helps businesses navigate the world of PEOs—whether they’re evaluating options, switching providers, or simply looking to get more value from renewals. At Dinsmore Steele, she manages the RFP process from start to finish, gathers competitive quotes, and delivers detailed analyses that give clients clarity and confidence. Acting as a bridge between companies and PEOs, Alicia makes sure onboarding, compliance, and benefit transitions are smooth and stress-free.
With a strong background in PEO brokerage, consulting, and customer service, Alicia brings both industry expertise and a client-first mindset. Her style is strategic and detail-oriented—she’s known for keeping projects organized, proposals accurate, and communications clear. Over the years, she’s successfully negotiated lower fees, secured stronger service agreements, and uncovered hidden savings that translate into measurable ROI. Clients trust her not just for her knowledge, but for her ability to listen, advocate, and deliver solutions that make a real difference.
Alicia’s passion for helping others extends beyond the office. She’s a dedicated animal rescue advocate, actively volunteering with dog rescues and adoption efforts—and a proud dog mom of three herself. She also loves staying active through strength training, hot yoga, and pickleball. Whether with clients, colleagues, or in her community, Alicia thrives on building strong connections and supporting others in reaching their goals.
Peo Advisor
Ethan helps clients make sense of the complex PEO landscape, guiding them through evaluations to find the right long-term solution. Before joining Dinsmore Steele, he spent several years at ADP—starting in small business and later selling TotalSource—working closely with companies in blue collar industries, professional services, and tech. A consistent top performer, Ethan has built a reputation for listening closely, cutting through the noise, and finding solutions that actually solve the problems clients are facing.
His strengths lie in navigating the overwhelming number of PEO options to identify the best fit for each company’s goals. Ethan’s approach works because it’s rooted in problem-solving—he focuses on what matters most to clients and ensures every recommendation aligns with their specific needs. What he enjoys most is the trust clients place in him and the satisfaction of delivering solutions that truly fit.
Operations Director
Pat is the glue that keeps operations running smoothly at Dinsmore Steele. As Operations Director, Pat focuses on processes, workflows, and accounts—making sure nothing falls through the cracks and every system works the way it should.
With a career that spans industries and countries, Pat brings a truly global perspective to the team. Prior to joining Dinsmore Steele, Pat served as a Marketing Manager for a restaurant chain in the Philippines, a Regional Sales Director for a tech start-up in Vietnam, an Accounts Manager for the Central Bank of the Philippines, and an Operations Manager for an HR firm in Australia. This diverse background has given Pat the ability to see both the big picture and the finer details, spotting inefficiencies, improving workflows, and bridging gaps between teams to create systems that actually scale. Known for being strategic yet execution-focused, Pat makes sure every plan is not only effective but also executable.
Pat’s early career as an international model with Elite Model Management developed a sharp eye for branding, visual storytelling, and creative direction. That creative perspective still shows up in their work today, blending operational precision with design-minded detail. Outside the office, Pat enjoys exploring new ways to merge structure with creativity, bringing balance to both professional and personal pursuits.
Chief Human Resources and Client Experience Officer
Bobbi Jo is a seasoned HR leader who believes people strategy should always push the business forward—not just keep it running. With more than two decades of experience, she’s helped companies tackle big challenges like turnover, scaling through acquisitions, and building systems that make HR less reactive and more proactive.
As a former CHRO, Bobbi Jo knows what it takes to lead a high-performing HR team and get results in fast-changing environments. She’s streamlined processes, redesigned job structures, and rolled out performance tools that stick—all with a focus on creating efficiency without losing sight of the people behind the work. Having been both a sole contributor and a leader of large teams, she gets what HR professionals at every level are up against, and she knows how to help them shine.
Bobbi Jo is the person you call when HR needs to be more than just a support function. She guides businesses through PEO transitions, benefit renewals, and M&A integrations, while also digging into the nuts and bolts like compensation benchmarking, pay equity, recruiting strategies, and turnover action plans. She’s skilled at building or reworking HR systems, creating policies that actually work in practice, and setting up engagement programs that inspire real results. Whether it’s payroll, performance reviews, or planning the next generation of leaders, Bobbi Jo brings clarity, structure, and energy to every project.
Marketing Director
Rachel leads all things marketing at Dinsmore Steele, where she’s known for turning big business goals into smart, data-driven strategies that actually connect with people. Her superpower? Blending creativity with analytics to build marketing programs that not only look good but also drive real, measurable growth.
Rachel has worn just about every marketing hat: go-to-market planning, brand positioning, demand generation, team leadership, and more. She’s built marketing programs from the ground up, partnered with product, design, sales, and growth teams, and helped transform complex ideas into stories that resonate with customers. From launching new ad formats and running multi-channel campaigns to refining customer journeys with data insights, Rachel brings a mix of strategic thinking, collaboration, and a results-driven mindset.
When she’s not leading marketing initiatives, Rachel’s likely off exploring. She’s traveled extensively (including bungee jumping in Greece!) and loves experiencing new places and cultures. Rachel’s love for travel fuels her curiosity and creativity—she’s always drawing inspiration from new experiences. At home, she finds joy in music—she’s an accomplished pianist and never misses a chance to sit down at the keys.
Chief of Staff
Josh is an operations and marketing strategist who helps businesses scale by combining automation, CRM strategy, and airtight systems that eliminate chaos. With more than a decade of experience supporting executives and business owners, he’s built a reputation for translating big ideas into workflows that actually work.
At Dinsmore Steele, Josh manages client lifecycle campaigns, builds CRM automation in HubSpot, leads outreach strategies, and makes sure marketing vision translates into measurable results. Known for being proactive, precise, and systems-obsessed, Josh is the trusted behind-the-scenes operator who keeps both the DS team and their clients running smoothly.
Josh specializes in creating end-to-end systems that drive growth and efficiency. He builds CRM automation and marketing funnels, designs HubSpot workflows and sequences, and develops follow-up strategies for both active and lost deals. He also supports PEO lead nurturing and client retention efforts, while running survey campaigns, email drips, and slybroadcast voicemail outreach. Beyond campaign execution, Josh strengthens team communication systems, ensures content and campaign quality, and continuously optimizes processes to keep businesses running at peak performance.
SVP/Sales & Revenue
Cassandra joined Dinsmore Steele in 2023, bringing more than a decade of experience and a reputation as one of the top 1% of performers in the PEO industry—earning her the nickname “The PEO Queen.” Few, if any, know more about the inner workings of PEOs than Cassandra, and she uses that expertise to help clients navigate their options with clarity and confidence.
Her role focuses on guiding businesses to the PEO that best fits their needs and budget, then ensuring a smooth transition through the DS platform. With deep experience across PEO, ASO, EOR, HRIS, benefits, payroll, workers’ compensation, compliance, and risk mitigation, Cassandra brings both breadth and depth to every engagement. She combines market knowledge with high-volume productivity and strategic insights to help organizations achieve true scalability. Known for her compassion, professionalism, and dedication, Cassandra always chooses client success above everything else—even when that means losing profit.
Managing Partner
Barbara has been part of Dinsmore Steele since 2016, bringing with her a wealth of industry experience and a knack for building high-performing teams. An industry veteran, she quickly streamlined operations and helped shape a world-class team to better support clients, partners, and providers. What makes Barbara’s perspective especially unique is her background as a former partner in a successful PEO—giving her firsthand experience on both sides of the table and a deep understanding of what it takes to deliver real value.
Today, Barbara focuses on developing cost-effective PEO solutions for organizations of all sizes. She believes the key is understanding each company’s needs and vision, then researching and analyzing the best options to deliver the right fit. Beyond advising clients, Barbara also leverages her deep PEO expertise to work directly with both PEO and ASO providers, helping them expand their marketing engines and strengthen their reach.
Founder and CEO
In 2010, Rodney founded Dinsmore Steele with a clear vision: to give business owners an unbiased, efficient way to shop, compare, and negotiate with Professional Employer Organizations (PEOs). As CEO, he has spent the last 16 years redefining how companies build HR infrastructure—not by selling vendors, but by engineering smarter PEO strategies that protect margins and fuel growth.
Rodney often says most companies don’t pick the “wrong” PEO—they pick without a strategy. That lack of strategy costs businesses time, leverage, and profitability. Through Dinsmore Steele’s Strategic PEO Advisory™, Rodney and his team compress what would normally take months of research into a few days of outcome-driven analysis. The results speak for themselves: over 6,000 companies advised, more than $592M in savings delivered, and an average of $2,016.78 saved per employee, per year. Trusted by growth-stage founders, PE operators, and portfolio teams, Rodney has built an independent, strategic, and proven model that helps businesses design infrastructure that scales—because the right PEO strategy doesn’t just save money, it powers the next stage of growth.
